Marketing and Fundraising
Gaining donors is more than an organizational chore. It is a God-given privilege to invite others to engage the poor through the lens of our programming. Join host Dan Kennedy from Kumveka for a four-part curriculum into effective trends in marketing, fundraising, and brand.
This track will include five 75-minute break-out sessions examining one facet of marketing and fundraising.
Session 1: How Research Changes Everything
Best practices and case studies on using qualitative & quantitative research to better understand your audience, building your brand, and executing effective communications.
Eric King, IMB
Eric King is Director of Church Engagement at the International Mission Board. Previously, he served for nine years as a member and leader of the IMB church coaching team who focused on equipping and empowering local churches toward effective and growing mission strategies. Prior to his time with IMB, Eric served over eight years as an associate pastor of missions in Florida. Eric’s passion is to see God’s church finding and living out their roles in His global mission. His education includes a Bachelor of Science degree and a Masters of Public Administration from the University of West Florida. Eric, Mariah and their three children are members of Movement Church in Richmond, VA where Eric also serves as an elder.
Suzanne Currier, Kumveka
Suzanne's gifts for building relationships and solving problems shine in her role as Strategy Director. Most recently with Capital One in marketing, branding, and organizational effectiveness, she offers our clients over 19 years of consumer marketing experience. She lives in Richmond with her husband and shih tzu/poodle pup, and loves the beach, visiting her family across the country, and sipping on dark roast coffee.
Session 2: Best Practices in Fundraising
Learn from experts on tried and true practices, as well as emerging trends, in development and fundraising for needs of all sizes.
Brad Layland, The Focus Group
Brad Layland, CEO of The FOCUS Group, has over 25 years of fundraising and consulting experience to draw from as he partners with organizations to fulfill their mission through effective fundraising strategies. Brad’s distinguished career began at Young Life, where he served in various roles including Area Director, Field Development Director, Gift Planning Associate, and ultimately Chief Development Officer. He moved into his role as owner and CEO of The FOCUS Group in 2012, after several years as a Senior Consultant.
Brad serves on the Board of Directors for numerous organizations including, Veritas Classical Christian school, Young Life St. Augustine, Christian Surfers US, Somebody Cares St. Augustine, and Young Life of Greater New York. He and his wife, singer-songwriter Wendy Curl, love living in St. Augustine, Florida and have 4 children: Max, Dakota, Jack and Sydney. Brad enjoys running marathons, investing in real estate, being an entrepreneur, and traveling with his family.
Jen McHugh, Water Mission Intl.
Jen McHugh is passionate about biblical stewardship and encouraging people to use their platforms and resources for incredible impact and meaningful purpose. Jen serves at the Vice President of Volunteer and Investor Partnerships at Water Mission, a Christian engineering nonprofit dedicated to ending the global water crisis, overseeing a team of professionals in development, marketing, events, and volunteer service. She also serves as a Board Member with Gospel Justice Initiative, an organization building gospel justice teams of churches, attorneys, and volunteers throughout the U.S. to provide pro-bono legal services to those who cannot afford it. Previously, she served in leadership and development roles with Samaritan’s Purse, Bright Hope International, and Harvest Bible Chapel. She earned her master’s degree in Public Relations with a focus on faith-based fundraising.
Aaron Atwood, Summit Ministries
Mr. Aaron Atwood began working for Summit in 2011; he is a 1993 and 1994 alumnus of the Student Worldview Conference. Prior to his role as Vice President of Advancement, he worked for Focus on Family, Centura Health, and as a consultant to Christian ministries and other social sector organizations. He holds a B.A. in English from the University of Colorado and lives in Colorado Springs with his family. Aaron is an avid runner and golfer. He loves doing things that keeps his kids exploring Colorado.
David Kase, Christ's Hope International
Since June of 2007, Dave Kase has served as National Director for Christ's Hope, USA. Traveling throughout America he shares about the AIDS and orphan crisis in Sub Saharan Africa. Through developing relationships and partnerships with churches, donors, and foundations, Dave works with a great team of staff and volunteers to further God’s Kingdom to those infected and affected by AIDS.
According to Dave, he is a recovering commercial real estate broker and property manager for 20 years in Chicago before relocating to Traverse City, Michigan in 2001.
Session 3: Digital and Social Marketing
Best practices and case studies to understand and employ the new communication channels (i.e. Content Marketing, Paid Search, Interest Based Advertising, Remarketing, etc.)
Sam Hoover, Compassion Intl.
Sam Hoover helps leaders and organizations imagine, change and sustain digital marketing initiatives. Working in social media since 2008, Sam is an early adopter with an eye on results for today and investment for tomorrow.
Currently, Sam Hoover is the social media manager at Compassion International where he helps direct digital marketing strategy to help the global non-profit eliminate poverty in Jesus' name. During his career, he has contributed to the digital and social success of organizations around the world.
Session 4: Marketing Upgrade: Building Audience Personas
Audience personas help you develop empathy for your target audiences and develop the most effective strategies for reaching your audiences. We will build a draft of your ministry’s audience persona.
Dan Kennedy, Kumveka
Dan's journey has taken him from brand management at Procter & Gamble to Christian retail, and then three years serving in China doing business as mission. It's there God gave him the vision for Kumveka, which he founded in 2009. Dan now lives, serves, and enjoys his coffee dark roasted and black in Richmond, Virginia, with his wife Sara and four children.