Marketing and Fundraising
Do you have a marketing and fundraising strategy that lines up with your calling as a Christian organization? Does it effectively serve your beneficiaries, your donors, your program department, and your staff? Bring your biggest challenge to this session and be prepared to leave with a better vision for your brand!
This track will include five 75-minute break-out sessions examining one facet of marketing and fundraising.
All sessions and descriptions subject to change
Generously sponsored by:
Session 1: Marketing Meets Donor Development
5 Hats Every Marketer Must Wear
Often our donors feel like their primary function is similar to that of an ATM - punch in the right buttons and you’ll get the money you need. As Christians in this space, we understand that holistic development can only occur when donors are properly served and included in the process.
In this session, we will discover the job responsibilities every person in your marketing department must have in order to serve your constituents, donors and organization’s bottom line.
We will talk about the roles of: content creator, strategy, analytics/reporting, relationship manager, community management - and how each connects to your organization’s fundraising efforts.
Speaker: Sam Hoover, Compassion International
Sam Hoover is a manager of digital marketing at Compassion International, a global ministry that serves over 2 million children living in extreme poverty. Each day Sam develops and executes content strategy for channels like web, email and social media building user experiences that inspires, entertains and educates millions of readers, fans and followers. Last June, his team successfully fundraised on social media to create a program to serve pregnant moms, new moms and babies in Uganda in 7 days.
Session 2: Marketing Meets Programming
How do you create synergy between your marketing team and your program team? How do you ethically tell your ministerial story with grace? This session will help you develop a strategy for bridging the gap between marketing and program.
Speaker: Jen McHugh, Water Mission
Jen McHugh is passionate about biblical stewardship and encouraging people to use their platforms and resources for incredible impact and meaningful purpose. Jen serves at the Vice President of Volunteer and Investor Partnerships at Water Mission, a Christian engineering nonprofit dedicated to ending the global water crisis, overseeing a team of professionals in development, marketing, events, and volunteer service. She also serves as a Board Member with Gospel Justice Initiative, an organization building gospel justice teams of churches, attorneys, and volunteers throughout the U.S. to provide pro-bono legal services to those who cannot afford it. Previously, she served in leadership and development roles with Samaritan’s Purse, Bright Hope International, and Harvest Bible Chapel. She earned her master’s degree in Public Relations with a focus on faith-based fundraising.
Session 3: Marketing Meets Member Care
How Marketing at HOPE Serves the Field Teams
In many nonprofit organization, the work of marketing is most closely aligned with fundraising and donor engagement. In this session, you will learn how HOPE International has evolved its marketing efforts to more fully serve the entire organization including its field teams. You will walk away with ways you can better serve your broader staff by consistently communicating your brand identity and using your creative problem solving skills with diverse audiences.
Speaker: Kevin Tordoff, HOPE International
Kevin joined the staff of HOPE International in 2008. He spent more than 15 years in the premium sporting goods industry, with the majority of his time spent leading the marketing communications efforts for the running shoe brand Saucony. Following his work with Saucony, Kevin established a fair trade home décor products business and has consulted for a variety of faith-based nonprofits focused on sustainable development. Kevin holds a B.A. in business administration from Gordon College and an MBA from Crown College. Kevin and his wife, Sue, have three children: Luke, Kaitlyn, and Hannah.
Session 4: Marketing Meets Your Biggest Challenge
Accord members believe that we are better together. Collaboration among Christians is vital. In that spirit, we invite you to bring your most challenging marketing problem to a panel of rockstar marketing professionals. In true innovation laboratory style we will put our heads together and come up with some solutions! We will break into small working groups based on your marketing needs, which could include topics like research, brand development, and integrated marketing/campaigns.
Dan Kennedy, Kumveka
Dan Kennedy is the Executive Director of Kumveka, a non-profit marketing agency serving Christian ministries around the world. Before founding Kumveka, Dan spent 10 years in corporate brand and marketing (mostly at Procter & Gamble) and three years living and serving in China doing business as mission. He’s passionate about helping Christ-focused organizations communicate with clarity and compassion. He now lives in Richmond, Virginia, with his wife and four children.
Audrey Reeves, Kumveka
As a Strategist at Kumveka, Audrey sees and appreciates the everyday challenges ministries face in the areas of marketing and branding. Bringing her experience in retail corporate communications and web content, she advocates for best-practices for both large and small clients. It's a joy for her to see the efforts of ministries multiplied through thoughtful, strategic investments in these key areas. As a grown up third-culture kid, Audrey now lives with her husband and three children in Richmond, VA.
Mike Schatz, 5by5 Agency
With decades of deep marketing experience and connections in music, publishing, entertainment, sports, nonprofits, and start up’s, Mike brings a winning combination of strategy, passion and leadership to 5by5. Mike has launched hundreds of products and brands including many of which became national bestsellers and/or high charting records and artists including, Bruce Wilkinson, Katy Perry, Natalie Grant and others. As COO and a founding partner of 5by5, Mike brings a valuable perspective to the marketing challenges facing clients and helps provide solutions for clients big and small.