Marketing and Fundraising
Gaining donors is more than an organizational chore. It is a God-given privilege to invite others to engage the poor through the lens of our programming. Join Dan Kennedy from Kumveka for a four-part curriculum into effective trends in marketing, fundraising, and brand.
Each track will include four 75-minute break-out sessions examining one facet of the subject.
Speakers: Eric King (IMB), Suzanne Currier (Kumveka) - Subject to Change
Best practices and case studies on using qualitative & quantitative research to better understand your audience, building your brand, and executing effective communications.
Speakers: Jon Creasy (Accord Network), Dan Kennedy (Kumveka) - Subject to Change
Building your Audience Persona. Audience personas help you develop empathy for your target audiences and develop the most effective strategies for reaching your audiences. We will build a draft of your ministry’s audience persona.
Speakers: Aaron Atwood (Summit Ministries), Barbara Bowman (MAF), David Kase (Christ's Hope International), Brad Layland (The Focus Group) - Subject to Change
Learn from experts on tried and true practices, as well as emerging trends, in development and fundraising for needs of all sizes.. Panel format. Each panel members presents 2-3 best practices. Group discussion.